Dateline City:
EL SEGUNDO, Calif.
EL SEGUNDO, Calif. (June 28, 2013)—Is it possible to sell a mobile phone at a price of $20.00 and still make a profit?
With its ultra-low-cost handset (ULCH) model designated as the 105, Nokia has shown how it can be done: by sticking to a limited set of features and employing a highly integrated design. The Nokia 105 yields a margin of less than 30 percent, strictly based on hardware and manufacturing costs and retail pricing, according to a physical dissection of the cellphone conducted by the Teardown Analysis Service at information and analytics provider IHS (NYSE: IHS).
Language:
English
