Apple and Android may forever be locked in a fight for mobile domination, but they take very different approaches to their quest for market share. On the one hand, there are more than 2 billion active Android devices in use around the world. On the other, Apple makes gobs of money from selling just a handful of handsets.
But like the PC wars of the 90s, Apple isn’t content with such a slim slice of the market. While it has had a Move to iOS app in the Play Store for a while now, Apple is now taking the fight directly to Android users with a new campaign devoted to switching.
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