Blind spots: Does Apple know its own business?

Does Apple ever send out thank-you notes to the many pundits that take the time out of their day to explain their business to them? They really should.

Writing for Wired, Molly Wood tells us about the time “Apple, the iPhone, and The Innovator’s Dilemma” walked into a bar. (Tip o’ the antlers to Bill.)

Apple is a company on the verge of being disrupted…

Since 1976.

The Innovator’s Dilemma, of course, is about the trap that successful companies fall into time and time again.

It is very possible that Apple could fall into this trap. However, it’s also proven to be exceptionally good at being the one that replaces its own products. You could point to declining iPhone sales as a sign the company is ripe for a fall, but no one has come up with anything better, the market is simply saturated.

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