It’s time once again to play the new game show that’s sweeping the nation: How’d THAT Turn Out?, in which we look back at predictions of things that were totally going to own Apple and see how that turned out.
(Please note that The Macalope is free to make up as many fake game shows as he likes and is under no obligation to follow up on them later.)
First up: The prediction that Apple Pay had no chance.
HOW’D! THAT! TURN! OUT?!
“Apple Pay is on pace to account for 10% of all global card transactions.”
Ignore the projection part of this. The projections analysts make are often comically, hilariously, pants-falling-down-ingly, tumbling-into-a-barrel-full-of-cod wrong. For example, The Macalope’s favorite projection was the one made in 2011 saying—and here the the horny one is legally obligated to tell you to clear your mouth of any liquids, food stuffs or confetti before reading further—that Windows Phone would overtake Android by the end of 2015.