![Human-brand](http://rack.3.mshcdn.com/media/ZgkyMDEzLzA0LzE2LzMyL0h1bWFuQnJhbmQuMWJlOTMuanBnCnAJdGh1bWIJNTc1eDMyMyMKZQlqcGc/78664b24/798/Human-Brand.jpg)
The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media?
Is it having a fun and engaging brand? Speaking in everyday, colloquial...