Hardware

Apple challenges ultrabooks with MacBook Air price cut – ITBusiness.ca

Apple did something very unusual Monday … looking to cash in on the thin-and-light category with Windows-powered ultrabooks, Intel’s marketing label for MacBook Air competitors. “Intel and Microsoft are working really hard to convince buyers that …

Apple enlists TomTom as Siri heads for cars – Economic Times

SAN FRANCISCO: In-car navigation firm TomTom on Tuesday said it has inked a deal to provide map information to Apple, which a day earlier introduced its own mapping service for iPhones and iPads. “TomTom has signed a global agreement with … Continue reading

Impressive NVIDIA Graphics On Display In New MacBook Pro As Apple Tip-Toes Toward Gaming – Forbes

most powerful graphics ever seen in an Apple notebook. Alongside speedy, brand new Ivy Bridge Intel processors, the new lineup of Apple MacBook Pros packs a remarkably decent mobile graphics punch with the NVIDIA GeForce GT 650M. While it may … Continue reading

Why Only Apple Can Promise a Better Experience to Customers Every Year – Time

It doesn’t matter what your opinion of Apple is. It’s the only tech company in the world that can make a specific promise to its customers. The promise is that every year, without needing to buy new hardware, your experience … Continue reading

Apple announces new MacBook Pro, maps app – South Coast Today

Apple marketing guru Philip Schiller discussed changes to Apple’s core MacBook line of laptops. The MacBook Air will include third-generation Intel processors, which Schiller said would speed up graphics by 60 percent, and will be $100 cheaper …

Apple announces new MacBook Pro, maps app, Siri for iPad – Erie Times-News

… brought out Apple marketing guru Philip Schiller to discuss the changes to Apple’s core MacBook line of laptops. The MacBook Air will include third-generation Intel processors, which Schiller said would speed up graphics by 60 percent …

Apple By The Numbers: Entirely Astonishing – Forbes

Yet Apple has 80% of their users on the latest version of their OS. The difference being that as Apple controls both the hardware and the OS, they can encourage, push, tempt people into the upgrades. Google does not control … Continue reading

What’s Under the Hood of Apple’s New MacBook Pros? – PC Magazine

So what’s inside Apple’s new MacBook Pro laptops with super-duper Retina display? Unsurprisingly, Intel is very much in there with its new 22-nanometer Ivy Bridge-generation mobile processors. What’s more, Nvidia won the discrete graphics battle with …

Radically Redesigned MacBook Pro Leads Apple Hardware Charge – NBC Bay Area

When the embers are warm, you know the product’s will be hot. The rumors hit it right on the mark on redesigned MacBook Pro notebooks sporting thinner bodies, faster processors and Retina displays. Did we say the new MBP is … Continue reading

Radically Redesigned MacBook Pro Leads Apple Hardware Charge – NBC San Diego

When the embers are warm, you know the product’s will be hot. The rumors hit it right on the mark on redesigned MacBook Pro notebooks sporting thinner bodies, faster processors and Retina displays. Did we say the new MBP is … Continue reading