Hardware

Do you have butter-finger? Apple has a cover plan just for you! Introducing AppleCare+ for the iPhone: Every iPhone comes with one year of hardware repair coverage and 90 days of telephone technical support. AppleCare+ for iPhone extends repair …

Apple normally shuts down its online store before a new hardware announcement, and that happened early this afternoon. However, after the iPhone 4S announcement was made, Apple.com/iPhone went down, along with the overall Apple.com site.

So while a “cheaper” iPhone in these markets would mean lower margins on Apple hardware, the incredible size of the markets means there’s an opportunity to make up for that loss through device sales potential. Competitors Android …

Instead of the rumored new “teardrop” design, the company will continue with its older design, while upgrading the innards with hardware from the iPad 2 (such as the dual-core Apple A5 processor). Apple also did not include a larger 4-inch … Continue reading →

Yet while we pop the champagne and queue to use the service, pause to think a moment about Apple’s strategy.  The company has minted money through marrying device and interface in a way that stand-alone hardware and software companies never … Continue reading →

Epic Games and Chair Entertainment use iOS sequel to show off new Apple hardware; game debuts on iTunes December 1. At a much-heralded press event at its Cupertino, California campus today, Apple unveiled its newest gadget, the iPhone 4S.

1:04 Via Wired: “Today, Apple wants to remind us of the uniqueness of their company as they announce innovations of their mobile operating system, applications and hardware, and integrating them into a single experience.” 1:06 Via Engadget …

Then Philip Schiller, Apple’s senior vice president of worldwide product marketing, shows off the new Mac Pro based on Intel’s Xeon 5100 processor, code-named Woodcrest. Best of BOL: iCloud, Wii U, and Apple’s spaceship HQ Steve Jobs announces Apple’s …

It didn’t. That’s not to say Apple didn’t say anything of note at its rather lengthy presentation. Not at all. But the big game-changing piece of new hardware didn’t come to pass. Aficionados waited, wondering and chattering on liveblogs and … Continue reading →

Apple is unveiling a new iPhone … company as we announce innovations from our mobile operating system to applications to services to hardware and more importantly, the integration of all of these into a powerful yet simple and integrated …