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How Old Spice Revived a Campaign That No One Wanted to Touch

The Modern Media Agency Series is supported by IDG. Ad agency JWT has used mobile marketing for two brand name clients. During a marketers’ panel discussion, John Baker explained the important role mobile played in a promotion for Zyrtec and … Continue reading

Native Gmail iPhone App Is Coming Soon [RUMOR]

Google is working on a native Gmail application for the iPhone and may even have already submitted the app to Apple for approval, according to one report. Currently, Gmail is supported on the iPhone as a web app. It does … Continue reading

Halloween Google Doodles Through the Years

1999 A duo of pumpkins greeted Google users for the first ever Halloween illustration. Click here to view this gallery. Here at Mashable, we love Google’s homepage “Doodles.” The online giant is well-known for its Halloween-themed logo each year. For … Continue reading

Disney-ABC Extends Netflix Deal, HTC Profits Soar: Today’s Top Stories

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today. Disney-ABC Signs Streaming … Continue reading

Conde Nast Traveler’s iPad App Has a Size Problem

The inaugural iPad edition of Conde Nast Traveler has arrived at Apple’s Newsstand — and it’s hefty. The issue is 784 megabytes — substantially bigger than even Wired‘s first issue, which attracted a fair number of comments about its portliness … Continue reading

Disney-ABC Signs Streaming Deals With Netflix, Amazon

More shows from ABC Studios, the Disney Channel and ABC Family are coming to both Netflix’s and Amazon’s online streaming services, respectively. Netflix Netflix and Disney-ABC Television Group are extending and expanding their existing two-year licensing agreement to bring Switched … Continue reading

The Fake Curiosity Shop: Altoids Makes Ridiculous Online History [PICS]

Visitors to the Hall of Curiosity website will find a mini-model of a T-Rex with an Altoids box for a head, a tarot card called the “Knight of Altoids” and a variety of other strange creations featuring Altoids boxes. At … Continue reading

Mashable Weekend Recap: 25 Stories You May Have Missed

We went into a Halloween frenzy this weekend, finding the best techie costumes, and we used social media trends to choose our spooky attire and candy for the evening. Then, we watched some of the scariest videos this side of … Continue reading

Google Reader Gets a Redesign, Adds Google+ Integration

Google has begun rolling out a new version of Google Reader, one that sports a brand-new design and deep integration with Google+. The new Google Reader sports a more spartan interface. It’s similar to the Google Calendar redesign and Gmail … Continue reading

13 Halloween-Themed Facebook Timeline Designs [PICS]

1. Renee Pierce Smelley We just love Renee’s gruesome green profile pic. Click here to view this gallery. It’s Halloween, so we’ve taken a look at how people are celebrating the spookiest day of the year on Facebook. The social … Continue reading