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Google Proposes New Metrics for Online AdvertisingAttempting to move the industry behind click-throughs and impressions, Google on Wednesday introduced a plan to measure online advertising that it hopes will become the industry standard. Dubbed Brand Activate, the plan is designed to “reimagine online measurement for brand marketers,”... 21% of Brad and Angelina Tweets Asked: Weren’t They Already Married?Wedding bells are on the horizon for Angelina Jolie and Brad Pitt, after a seven-year relationship. But if you thought the Hollywood power couple were married already, you weren’t alone. Some 21% of people who tweeted about the couple’s engagement after it was announced on Friday thought... Verizon’s 4G LTE Network Coming To 27 New Markets This WeekAmerica’s largest 4G network is getting a little larger this Thursday. Verizon has announced it will bring its 4G LTE network into 27 new markets this week, and will be expanding the service in 44 of its existing markets. The expansion makes Verizon’s 4G LTE network available in a tot... How Social Media Is Taking Over the News Industry [INFOGRAPHIC]More than ever, people are using Twitter, Facebook and other social media sources to learn about what’s happening in the world as traditional news outlets become increasingly less relevant to the digital generation. American forces’ raid on Osama Bin Laden, Whitney Houston‘s death... Is Twitter Trying to End the Tech Patent War?Twitter announced an internal patent agreement on Tuesday that it says will empower designers and engineers — as well as hopefully begin a movement to quell the tech world’s rash of patent infringement lawsuits. Publicly revealed in a blog post and dubbed the Innovator’s Patent... Today’s Top Stories: Yahoo Preparing Big Cuts, Flashback Malware Still RampantWelcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Yahoo Plans to Drastically Decrease the Number of Online Properties In order to retur... Hide Your Wi-Fi From Prying Eyes (and Google Cars)In case you had any doubt, the recent flap over Google’s Street View cars has made it clear that private data transmitted over Wi-Fi can quickly become not-so-private. The good news is that there are ways to easily protect yourself, without going back to wired connections. The easiest and mo... Dashboard Ads Coming to Tumblr, CEO SaysTumblr founder and CEO David Karp announced that advertisers will be able to buy ad units on the ‘Featured’ section of Tumblr’s dashboard, which gets approximately 120,000 impressions a day. Karp made the announcement at the Ad Age Digital Conference in New York, and said advert... YouTube Sensation Does the Robot in $10 Million Roomba Campaign [VIDEO]Dubstep master and YouTube sensation Marquese Scott is back with another jaw-dropping routine. His 2011 YouTube dance video gained more than 43 million views. This time, he is promoting the Roomba robotic vacuum cleaner. iRobot Corporation — behind the Roomba and Scooba automated cleaners ... Automakers: Your High-Tech Dashboards Are Frustrating (and Possibly Dangerous)Seth Porges is a New York-based writer and editor, and the creator of Cloth for iOS. You can follow him on Twitter at @sethporges. The auto industry’s philosophy towards fighting distracted driving, summed up: “If it’s on the dash, it must be safe.” Car designers seem to think that just ... |