MASHABLE

    The Importance of Being Awesome [VIDEO]

    In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, ...

    BREAKING: Yelp Files for IPO

    Yelp, the popular local reviews service, has filed for a 2012 IPO that could raise approximately $100 million for the company. Yelp has been preparing for its IPO for a while now, ever since it rejected a $500 million acquisition offer from Google in early 2010. The IPO could value the company no...

    Flipboard Upgrade Brings Tumblr and 500px Support

    Flipboard, the popular news app for iPad, has announced big changes as part of its Version 1.6 update. The free app now includes Tumblr and 500px integration as well as new syncing tools. Like the Zite did last month, Flipboard now lets families and friends who share an iPad get their own per...

    Jetpacks Finally Go on Sale…for $100,000 [VIDEO]

    For years, comedians and commentators have bemoaned the fact that jetpacks, as imagined in 1950s sci-fi movies, never materialized. As of spring 2012, though, the dream will become a reality — if you have $100,000 to spend, that is. A Dania Beach, Fla., company called JetLev will...

    3 Ways To Keep Cause Marketing Authentic

    The Commerce With a Conscience Series is supported by Fedex. FedEx does more than shipping. They offer solutions like transporting heart valves to those in need and helping entrepreneurs bring their ideas to life. See how. Within the past few years, cause marketing has seen a dramatic increase in...

    Police Raid Occupy Wall Street Day of Action [VIDEO]

    Violence escalated this afternoon in Zuccotti Park after protesters called for a Global Day of Action at all Occupy protests Nov. 17, marking two months since the beginning of the movement. Dozens have been arrested after protesters attempted to storm the New York Stock Exchange and nearby banks. ...

    Google Has the Most-Followed Brand Page on Google+ [STUDY]

    The brand with the biggest following on Google+ appears to be … Google. The finding came out of a study from BrightEdge, which discovered that 61 of the top 100 global brands had a Google+ page the week after Google let companies create a presence on the social network. The list of the top ...

    How Transmedia Storytelling Is Changing TV

    Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends acro...

    Windows 8 Will Make Automatic Updates Far Less Painful

    Microsoft is re-architecting the process for automatic updates in Windows 8, with a focus on minimizing restarts and reducing interruptions. Windows Updates have sometimes been a pain point for users. The update pop-ups can interrupt a movie or a video game, and the automatic restarts can result ...

    Facebook Reveals its User-Tracking Secrets

    For the first time, Facebook has revealed details about how it tracks users across the web. Through interviews with Facebook engineering director Arturo Bejar, Facebook spokesman Andrew Noyes, Facebook corporate spokesman Barry Schnitt and Facebook engineering manager Gregg Stefancik, USA Today&#...