When Apple introduced multitasking in iOS 9, MLB was one of the new feature’s early adopters in its MLB.com At Bat application for iPad. Today, the organization is releasing some new numbers on what impact the introduction of split-screen viewing and picture-in-picture has on engagement and video viewing minutes in its application. In short? The news is good. Very, very good...

 Apple is teaming up with the World Wildlife Fund to raise money for the conservation organization through in-app purchases. Already started, the initiative will last until April 24, during which time users will have access to exclusive in-app content created specifically for the campaign by 24 different app developers, with 27 total apps in the collection. All of the proceeds...

 Apple is discontinuing support for iTunes Allowances, the feature that allowed parents to send monthly credits to a recipient’s – meaning, their child’s – Apple ID for use in the iTunes Store. That allowance could then be spent on music, videos, apps or books, as the child desired. Now, according to an update to the iTunes Allowances support page on...