Shorts swarmed the stock just before the March quarter earnings report.

FORTUNE -- The last time we looked at a chart like the one at right, which tracks the number of Apple (AAPL) shares NASDAQ traders, betting that the stock will fall, have sold but yet covered or closed out, Mal Spooner was bemoaning the fact that short interest in Apple had swelled...

The world's largest electronics manufacturer does have other clients.

FORTUNE -- If something sounded familiar about Lorraine Luk's headline in Tuesday's Wall Street Journal -- As Apple Feels Bite, Hon Hai Looks to Diversify -- it may be because we've heard that tune a lot lately.

Just in the past three weeks, journalists have attributed to Apple's (AAPL) loss of "steam" everything from Harvard's divestiture of a...

The current state of affairs, writes an analyst from Hyderabad, is untenable.

FORTUNE -- In the midst of a loud debate over which matters most in the smartphone wars -- market share or profit share -- Sameer Singh calmly analyzes the situation from the perspective of disruption theory.

Writing on his Tech-Thoughts blog, the Indian analyst from Hyderabad describes the current state...

A former U.S. senator comes to Tim Cook's defense in the New York Times' sister paper.

FORTUNE -- "As a multinational company, Apple sells products and earns profits in dozens of countries," writes former senator John E. Sununu (Rep., N.H.) on the op-ed page of Monday's Boston Globe. "The U.S. government, unlike most others, attempts to collect taxes on all of...

So iOS 7, it seems, is going to do away with much of the skeuomorphic design that has crept into the operating system and its utilities. Jony Ive, rumor has it, has done away with all the textures and real-world analogs in iOS 7 and has switched to a flat design instead. Good for him, but if that’s...

A Swisscom kiosk in Zurich's main railway station makes a clever Samsung promo.

FORTUNE -- Samsung and Swisscom, a major Swiss telecommunications carrier, have come up with a crowd-pleasing way to promote one of the things the Galaxy S4 can do that Apple's (AAPL) iPhones can't.

Link: YouTube video.

It was not owned by a professional ball player. It was not sold by Sotheby's. It did work.

FORTUNE -- A rare working Apple 1 sold at auction Saturday for a record $650,000, according to the BBC, $668,000 according to the Associated Press, and $671,400 according to the Voice of America.  (Actual price: 516,000 euros including all fees and taxes, or...

The market share vs. profit share debate rages on.

FORTUNE -- Android's Market Share Is Literally a Joke, John Kirk's provocative analysis of the smartphone wars, has caused quite a stir since it was posted Thursday on Tech.pinions.

"Scoring by market share alone and ignoring profit," he writes in one of several sports analogies, "is like saying that a baseball team won because it had...

The Gillmor Gang — Robert Scoble, Kevin Marks, Keith Teare, John Taschek, and Steve Gillmor — neatly sidestepped the Yahoo Tumblr acquisition and segued into the wonderful world of messaging. As Facebook Home settles into a cot at the homeless shelter, Google is revving up for an all-out assault on the service suite. Google Glass is just the tip of...

It doesn't start until June 3, but the judge is already working on a draft of her decision.

FORTUNE -- This does not bode well for Cupertino.

Asked during a preliminary hearing Thursday to share her thoughts about the Department of Justice's case against Apple (AAPL) in the long-awaited e-book antitrust trial, U.S. District Judge Denise Cote said this, according to Reuters:

"I believe...