The Apple Store has always been more than a place to buy stuff. From the moment the first location opened its doors at Tyson’s Corner in Virginia, its main purpose was to create an environment where people could gather to talk, test, and learn about all things Apple.
There were no pushy salespeople urging you to take advantage of the latest limited-time offer or time limits imposed on trying the products on display. Apple encouraged people to linger at the counters and spend a little more time at the stores, and that philosophy influenced the evolution of the store design, as software aisles gave way to casual seating and checkout lines were replaced with roving scanners.
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