The first thing you need to know about a Douchebag is that the word “Douchebags” appears nowhere on the bag itself. Trust me, I looked, fearing giggled mockeries on the San Francisco Muni. The most you’ll find is a sleek “Db” logo peeking out from no less than six spots across the bag, along with a massive 2.5-inch monogram that hugs the small of your back when it’s worn. True, it looks a little like the “Op” logo that dominated T-shirts in the early ‘90s. Did those count as “douchey?” That’s something you’ll have to decide.
A douchebag and a scholar
For my money, though, this is a bag that has no right calling itself a “douchebag.” That’s not the case with some of the company’s other bags, admittedly, as it sometimes embraces style over substance. The Scholar, though, is practically understated; its only flamboyance being a bright crimson shining from one of the main front straps and the nylon zipper toggles. (Earlier models don’t even have that.) It’s so rectangular it’s almost square. The very name defies expectations. With a brand name like “Douchebags,” a name like “The Nerd” likely isn’t too far from the realms of possibility.
