Apple’s Toughest Competition in the Fourth-Quarter Tablet Market Was…Apple

Dateline City: 
EL SEGUNDO, Calif.

El Segundo, Calif., February 16, 2012— Although soaring sales of Amazon’s Kindle Fire and other low-priced tablets trimmed Apple Inc.’s media tablet market share in the fourth-quarter, it was Apple’s own newly introduced iPhone 4S that proved to be the strongest competitor for the iPad during the final three months of 2011.

Apple shipped 15.4 million iPads during the fourth quarter of 2011, according to the

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