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Rick Silva became CEO of Checkers & Rallys fast food restaurants five years ago, and immediately focused on growing the business at any cost. Rick wants to continue to grow the business and steal market share from his competitors, so he is going undercover to find even more ways to drive sales and please his guests. While undercover, Rick discovers a restaurant that is doing everything wrong, from food preparation to management, and training. Rick is forced to shut down the store. He continues his journey fearing the entire Checkers & Rally’s system may be broken. He finds out that he does have some great management in place, but he is still failing to respect his employees in other ways. Crewmembers and managers feel like they are not being paid a fair wage and their ideas for improvements are ignored. Rick learned at an early age that respect is paramount, and his journey teaches him to focus less on growth and sales, and more on respecting his employees by providing them with proper training, incentives, and the tools to do their jobs. © STUDIO LAMBERT 2011 |
Checkers & Rallys Drive-In Restaurants – Undercover Boss
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