Enterprise Complexity to Mobile Simplexity

A few days ago a number of tweets caught my eye. Both appeared fortuitously within a minute of each other. Separately they were powerful in their own rights but together they made me think and reaffirmed my thoughts about Mobile UX/Design and how Mobile Apps should relate to the Enterprise. The first pointed to an article http://www.avc.com/a_vc/2012/07/mobile-is-where-the-growth-is.html Where basically it states that... "Mobile does not reward feature richness. It rewards small, application specific, feature light services." An interesting thought with respect to application scope and totally correct. In your company the MIC or Mobile Innovation Council should be concentrating on getting correct first time their ADS or Application Definition Statement, which sums up the core reason for the creation of the Mobile App.

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