Does a demographic shift explain Apple’s Olympics ads?

August 10, 2012 Posted By: Leave a comment
The "Genius" spots may have targeted older users, but that doesn't make them good

FORTUNE -- According to a YouGov  BrandIndex survey released Friday, Apple's "fans" have gotten older -- a demographic shift the firm suggests may have been the company's motivation for releasing the three "Genius" ads that got so roundly panned when they aired in...

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