Apple’s surprise-free iPhone 5 launch: How Mr. Market reacted

September 12, 2012 Posted By: Leave a comment
Were traders watching the live blogs? You be the judge.

FORTUNE -- How does Apple's (AAPL) share price respond to a high-profile media event in which there are few surprises?

You can read too much into a chart like the one above, but it suggests that Mr. Market was:

Disappointed with the unsurprising name of the new iPhone Pleased...
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