How Apple made the iPhone 5 the ‘Rolex of smartphones’

September 17, 2012 Posted By: Leave a comment
High tolerance manufacturing porn courtesy of Jony Ive and Bob Mansfield

FORTUNE -- It was Piper Jaffray's Gene Munster who compared the iPhone 5 to a Rolex -- and all other smartphones to Timexes.

But it was Apple (AAPL) design chief Jony Ive who showed the press how the company achieves what he likes to call the device's "extraordinary level of fit...

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