Why is Apple so cheap and Amazon so expensive?

"We want to make money when people use our devices, not when they buy our devices." -- Jeff Bezos

FORTUNE -- The launch of the a generation of Kindles -- in particular the $299 Kindle Fire HD -- has sparked a reexamination of the difference between Amazon (AMZN) and Apple (AAPL).

Henry Blodget started it with a long Business Insider post entitled...

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