FORTUNE -- Pre-orders for the iPad mini began at Apple's (AAPL) online store Friday at 3 a.m. Eastern (12 a.m. Pacific). They went quickly -- although not as quickly as the iPhone 5.
In 20 minutes the Wi-Fi-only white models sold out in all three memory configurations (16GB,...Apple ran out of iPad minis — all models — in three days
No word yet from the company about how many were pre-ordered
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