Deja vu: Apple’s plunging profitability

October 29, 2012 Posted By: Leave a comment
Gross margins also shrank when the company brought out the iPhone 4

FORTUNE -- One of the numbers analysts watch closely when a company reports quarterly earnings is its total gross margin. It's usually expressed as a ratio:

GM% = (total revenue - cost of goods) / total revenue

Gross margin can be thought of as a measure of...

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