Dude, You’re Not Getting an Ultrabook: 2012 Forecast is Slashed as Pricing and Marketing Disappoint

Dateline City: 
EL SEGUNDO, Calif.

Amid high pricing and a lack of effective marketing to draw consumer’s attention away from other hot-selling mobile gadgets, global ultrabook shipments are falling short of expectations in 2012, prompting IHS to cut its near-term forecast for the next-generation notebooks.

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