How the market reacted to the iPad mini’s starting price

It pushed Apple's shares, at high volume, right off a cliff

FORTUNE -- See in the chart at right the point shortly after 2 p.m. Eastern when Apple's (AAPL) share price goes into free fall? That corresponds almost to the minute to senior vice president Phil Schiller's announcement of the price of an entry-level iPad mini: $329.

It's...

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