Apple’s new subliminal TV ads

Samsung has been teasing Apple on TV. The latest iPad ads don't rise to the bait.

FORTUNE -- Samsung has been having some fun at Apple's (AAPL) expense lately, mocking iPhone line-sitters and hiring Hollywood celebrities to crack wise about trademark lawsuits.

Did Apple rise to the bait?

It did not. At least not in its first post-Superbowl iPad...

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