Samsung’s $4.3B ad budget: It’s not just for mocking Apple

April 4, 2013 Posted By: Leave a comment
A $45 million lawsuit suggests that Samsung also spends a fortune on refrigerator ads.

FORTUNE -- We've learned a couple of things since November when Asymco's Horace Dediu surprised us with his estimate that Samsung spends more on marketing than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.

1. We learned that Dediu's estimate...

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