The Story Behind Big Decisions | @CloudExpo [#BigData]

Are your Big Data initiatives resulting in Big Impact or Big Mess? In her session at Big Data Expo, Penelope Everall Gordon, Emerging Technology Strategist at 1Plug Corporation, shared her successes in improving Big Decision outcomes by building stories compelling to the target audience – and her failures when she lost sight of the plotline, distracted by the glitter of technology and the lure of buried insights. The cast of characters includes the agency head [city official? elected official??] perpetually waiting for the report from the latest exploratory committee and the division executive relying on gut instinct; and the epilogue offers guidelines that you can use to more effectively influence decisions and improve strategic decision outcomes.

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