End User Control of IoT Data | @ThingsExpo #IoT #M2M #API #BigData

As the Internet of Things gains further ubiquity, data on consumer lifestyles and habits will take on increased value to IoT manufacturers and their ecosystem of partners. In today’s era of digital user empowerment ought not users have the ability to control how their data is shared, with which parties and to have a digital data trail over their data? In her session at @ThingsExpo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will propose an ecosystem-industry-wide approach for enhanced end user data control and for providers a model for digital trust and safety.

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