Dateline City:
London
Spend will reach €3 billion in 2016; Small markets lead the way, but Italy and Spain showing growth following a full year of Netflix
LONDON (20 September, 2016) – Total spending on subscription video on demand (SVoD) in Western Europe broke the €2 billion mark in 2015 and is forecast to reach €3 billion by year-end 2016, according to a new report released today by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.
Typical examples of SVoD players in Western Europe are Netflix and Sky’s NowTV, which deliver content over the open internet and is accessed via connected devices.
Language:
English
