Amazon Music Unlimited challenges Spotify with steep discounts for Echo, Prime users

Everybody’s muscling in on streaming music these days. The latest entry: Amazon, which rolled out Amazon Music Unlimited on Wednesday, a streaming service with tens of millions of songs, a byzantine pricing structure, and a clear preference for Amazon aficionados.

As long rumored, Amazon Echo owners can tune in to Music Unlimited at a far lower price than anybody else. But those whispers of a $5 subscription for Echo users proved false; in fact, Amazon’s cutting them an even bigger deal. Echo, Echo Dot, and Amazon Tap owners can subscribe for a mere $4 per month, a sizeable discount over the service’s $10 standard price. The smart speakers even come equipped with Alexa-enhanced voice controls for the service, letting you bark out commands like “Alexa, play happy music,” “Alexa, play Green Day’s new song,” or “Alexa, play Van Halen from the 1970s” to get the party started hands-free.

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