After a research firm estimated that Apple Watch sales were down 71 percent year-over-year, Apple CEO Tim Cook is speaking out. The gist: Um, actually the Apple Watch is doing just fine.
In a statement to Reuters, Cook refuted IDC’s report of declining Apple Watch sales—sort of.
“Sales growth is off the charts,” Cook said. “In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.”
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