Armani Exchange gets in the smartwatch game with new line of hybrids

The smartwatch market may be in a state of flux, but that hasn’t deterred Fossil Group from dipping its toes in the water. The timekeeping giant released dozens of models in 2016 from well-known brands such as Michael Kors, Diesel, Chaps, and Kate Spade, and now Armani Exchange is joining the party.

The new line of Armani Exchange Connected hybrid smartwatches promise to stay linked to your Android phone or iPhone from up to 84 feet away, and require a separate app to customize notifications and access activity features. Like Fossil’s other hybrids, the watches feature standard faces that incorporate smart touches that elevate them above their “dumb” peers. In the case of Armani Exchange, the watches’ most notable features are auto time, which mirrors the GPS-set time on your phone, and the ability to view a second time zone at the press of a button.

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