Fitbit’s focus for 2017 is all about software, the company said at CES, and it’s starting with a trio of app updates.
Fitbit has always been a social app, recognizing that competition and encouragement are key to sticking with a fitness routine. In March, the app will add a new Groups tab designed to help you find like-minded folks—fellow runners, swimmers, bikers, etc. Anyone can share articles or photos to a group, and those updates will show up in a feed.
“It’s like a health and fitness-focused Facebook feed,” Fitbit’s Jamie Kelly told me at CES.
FitbitNext week, Fitbit users will be able to take advantage of guided goals. Right now, when you sign up for a Fitbit account, the app asks you if you want to get fit, lose weight, etc. Now those goals are more complex and personal, with short surveys designed to figure out what’s most important to you and then serve up three recommended goals. For instance, if your goal is to get fit and Fitbit knows that you don’t walk much during the day, it can encourage you to aim for more steps.
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