T-Mobile looks to take the element of surprise out of wireless bills with flat pricing

For years, T-Mobile has been using its Uncarrier campaign to shake up the way wireless carriers handle data, streaming, and contracts, and now it has a new trick up its sleeve. In its Uncarrier Next announcement at CES on Thursday, the company unveiled a new strategy that looks to streamline billing and reward customers who sip rather than gulp data.

Decked out in his usual pink attire, T-Mobile CEO John Legere took plenty of shots at Verizon, AT&T, and Sprint as he boasted about adding 8 million customers in 2016, bringing the company’s ranks to more than 70 million subscribers. But he has big plans for 2017, predicting that T-Mobile will be the first carrier to provide Gigabit LTE all while unveiling four new rules for the mobile internet:

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