This spring, Apple plans to release its first two original series, Planet of the Apps and full-length episodes of the popular Carpool Karaoke segment hosted by James Corden. It’s not exactly a bold move: Netflix, Amazon, and reportedly even Facebook are making original TV. But unlike Netflix, Amazon, and Facebook, Apple isn’t a content company. It’s a hardware one. But that’s about to change—at least if Apple has anything to say about it.
Services have been a consistent bright spot in Apple’s quarterly earnings reports, and Apple Music is lumped in with that category. The $10/month streaming music service has racked up 20 million paying subscribers in the year and a half since it launched. But Apple can’t rely on music exclusives, which have limited windows, to differentiate itself. So the company is turning to original video content.
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