Snapchat needs to evolve—or it’ll be brutally slaughtered by Facebook.

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For Facebook, Snapchat isn't an app to be feared. 

It's a feature to be absorbed.

The world's largest social network  relentlessly taunts Snap Inc., their much-smaller competitor, known mostly for its disappearing messages app, by lifting Snap's core functionality, and dumping it into a variety...

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