The Three Phases of Digital Transformation | @ExpoDX #DX #AI #BigData #Analytics

The research firm Technology Business Research (TBR) recently came out with a report titled, “Winning The Business Of Digital Transformation Services Requires A Process-Led Approach” authored by Sebastian Lagana and Jennifer Hamel. The report is full of good nuggets, but I especially liked the way that they categorized the 3 phases of Digital Transformation: Substitution represents basic IT modernization; such as leveraging new consumption models (e.g., cloud, “as a Service”) to directly replace functions and costs that already exist in an enterprise. Shifting from on-premises to cloud can generate tangible cost savings for an organization; however, it does not have a large impact on how an organization goes to market, better serves their customers or optimizes their key business processes.

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