Shazam was a true game-changer as one of the first apps to appear in the App Store back in July 2008. With just a tap, Shazam could identify nearly any song you heard without needing to know anything about it. Shazam was a magical app that I used to show off my iPhone, and unlike all those other apps whose novelty wore off in just a few weeks (anyone remember iBeer?), Shazam has only gotten better over the years.
Apple has long had partnered with Shazam to power Siri’s song identification service, but now the Cupertino giant has confirmed that it is buying the company outright for a cool $400 million, a relative bargain in today’s tech dollars. On the surface, a Shazam purchase ensures that Siri will always be able to recognize the song you’re listening to and will provide a boost to Apple Music, but I think Apple has much bigger plans for the service.
