There are certain Apple news cycles you can set your watch to. And since it’s January, it’s time for the Apple-is-slashing-production-of-its-newest-iPhone one.
On the surface, the Nikkei Asian Review’s report that Apple is slashing second-quarter iPhone X output by 50 percent (from 40 million to 20 million) is certainly jarring. It’s enough to push the stock down nearly two percent, no small number when you’re dealing with the kind of volume Apple is. But the stock hit aside, I don’t think there’s much reason to worry.
Last year the Nikkei Asian Review reported a similar story that iPhone production would be cut by 10 percent following sluggish sales. The year before, iPhone 6s production was reportedly sliced by 30 percent following, you guessed it, lackluster sales. But here’s why you should take this year’s rumor with an even bigger grain of salt:
