How Apple can use Google’s simple strategy with Android P to make a better iOS 12

Now that we officially know the dates of WWDC 2018, we can start the countdown to iOS 12. Barring a massive change in its release schedule, Apple will unveil the next version of iOS during the kickoff keynote at 10 a.m. PST on June 4, with several rounds of developer and public betas to follow.

But this year’s release might be a little different. For the past month we’ve been reading rumors that Apple is scaling back some of iOS 12’s planned features to focus on the things that matter most, namely performance and stability. Apple had a rocky start with iOS 11, as several high-profile bugs caused iPhones to type random digits, reboot without warning, and just straight up crash. Consequently, iOS 12 needs to do as much work behind the scenes as it does in front of them.

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