iMac at 20: The reaction after the 1998 iMac introduction

I was working at home when I got the message: The entire Macworld editorial staff needed to gather in a conference room in a couple of hours. Apple had announced something huge and we needed to react immediately.

Stop the presses!

It was May 1998 and I was working as a features editor at Macworld magazine—and in those days, magazines were superheroes and websites were their plucky sidekicks. Monthly magazines had a relatively leisurely schedule, but the day the iMac was announced, Macworld was in the midst of “close”—the one week where we finalized every single page in the magazine, back to front, and transmitted them to our printing press in the midwest.

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