For the past several years, we’ve been reading reports about Apple’s ambitious self-driving car project. Dubbed Project Titan, the vision was once reportedly bolstered by a 1,000-plus member team tasked with building a vehicle that would be innovative and revolutionary, with an all-electric engine, luxurious amenities, and the smartest infotainment system on four wheels.
However, according to a new report by The New York Times, some things are too difficult even for Apple to conquer. For the past four years, Apple’s best engineers along with designer Jony Ive have been developing prototypes of a reimagined car worthy of the Apple name. As the Times describes it, the idea was to build a vehicle that would be “the automotive version of the iPhone.”
