For the love of Jobs, Apple, don’t call it the ‘iPhone XS’

Apple, I don’t think I’m being all that controversial when I say that the English-speaking tongue defaults to a certain sound when confronted with the letter “X.” I know you want us to think of it as a Roman numeral, but there is, after all, a reason why we don’t hear references to the Ten-Men, Professor Ten, or even Malcolm Ten. We love the sound. It’s trenchant. It’s even playfully ominous. The sound is partly what slips some scandal into “sex,” the bite when we speak of an ex, and it’s even a small part of the grandeur of Tyrannosaurus Rex. And now the rumor mill claims you want to dub the successor to the iPhone X the "iPhone XS"?

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