On Wednesday, Apple’s CEO Tim Cook gave the keynote speech at the 40th International Conference of Data Protection and Privacy Commissioners. In it he sounded the warning bell about how our personal data is being collected, processed, bought, and sold.
In TechCrunch’s report, he’s quoted as saying, “Our own information—from the everyday to the deeply personal—is being weaponized against us with military efficiency...Taken to the extreme this process creates an enduring digital profile and lets companies know you better than you may know yourself. Your profile is a bunch of algorithms that serve up increasingly extreme content, pounding our harmless preferences into harm. We shouldn’t sugarcoat the consequences. This is surveillance.”
