We may never know what the R in the iPhone XR actually means—Apple VP Phil Schiller himself said that the R doesn’t really mean much to Apple. But I have my own guess: reboot.
Before the release of the iPhone X last year, the iPhone 8 was in need of a redesign. It had been some three years since Apple first unveiled its large-screen iPhones, but nothing about them changed much since the iPhone 6. The iPhone 8 brought wireless charging and a better camera, but it didn’t look or feel like a 2017 phone, let alone a 2018 one.
