Just how big is Amazon’s announcement last week that Apple Music is coming to Echo devices? It all depends on if you see it as something larger about how Apple is prioritizing its subscription services compared to its traditional focus on making money by selling hardware.
The cold war between Amazon and Apple seems to be thawing at last. Amazon’s Prime Video app finally arrived on Apple TV late last year. Apple devices are widely available on Amazon thanks to a new deal between the two companies. And now there’s this new wrinkle, in which Amazon will become the second third-party speaker vendor (after Sonos) to offer support for Apple Music.
