Following the App Store’s debut in 2008, a cottage industry for third-party iPhone camera apps began to flourish, a testament to how underwhelming Apple’s software was at the time. Over time, Apple started catching up, with the latest iOS releases proving the company now takes the Camera app as seriously as the hardware that drives it.
Third-party developers responded by finding new ways to differentiate their camera apps from the one already built in. The latest to face this challenge head-on is Filmic, virtually a brand name when it comes to shooting mobile video. Can the makers of popular video app Filmic Pro conjure similar magic with photos as well?
