It’s hard to believe that January 27 marks the tenth anniversary of the announcement of the iPad. As impressive as that first iPad was in terms of hardware, a decade later it’s clear that the iPad succeeded because of Apple’s focus on native iPad apps from the very first day.
Sit down and lean back
If you go back and watch Steve Jobs’s keynote introducing the iPad, you’ll see the brilliance of Apple’s roll-out strategy. To start it all off, there’s a big comfy chair on stage, something you never see at Apple keynotes. That chair allowed Jobs and other presenters to show that the iPad was a comfortable device meant to be used casually.
