Augmented reality (AR) is the next big thing. At least, that’s what Tim Cook believes, and he’s not alone. There are several companies betting on AR as the next great computing platform. Apple has been building tools for AR development for iPhone and iPad for a few years now.
AR is here today on our iPhones and iPads. Why isn’t it a bigger deal? Why aren't everyday users as excited about the potential of AR as Tim Cook is? Why aren’t all our everyday apps rushing to make it a core feature, or even an essential one?
